Facebook Pixel
American Wild Horse Conservation

Privacy Policy

This policy explains our collection, storage and use of personal data.

Our Privacy Commitment To You

At American Wild Horse Conservation (“AWHC”), our mission is to preserve and protect America's wild horses and burros in free-roaming herds and safeguard their habitat through public awareness, educational programs, coalitions, and strategic partnerships. Through these endeavors, we are committed to ensuring the privacy of your personal data (defined below). By understanding how we collect, use, and share your personal data, you can feel confident in your support of AWHC and our mission. Here are some things you should know:

We limit the personal data we collect and retain

We only collect personal data needed to provide you with updates on our efforts to save wild horses and opportunities for you to take action to help them, or with your permission. We only retain your information for the period of time necessary to fulfill the purposes for which we collected it, including delivering requested products and services, protecting the interests of our users and other stakeholders, and for the period of time required by law.

We provide ways for you to take charge of your personal data and express your preferences

We want to put you in control when it comes to your information, which is why we offer different ways for you to exercise control over your personal data, including providing you with choices about providing us your personal data and exercising communications preferences.

We will continue to be transparent with you about our data practices

We know it is important that you be aware of how and why your personal data is collected, used, and disclosed by us. Our Privacy Policy is meant to help you understand our data practices. If we change our data practices, we will update our Privacy Policy and let you know via email and/or a prominent notice prior to the change becoming effective.

Privacy Policy

Effective date: August 5, 2025

This Privacy Policy outlines our data practices and is intended to help us maintain transparency and accountability in all our operations. Your trust is paramount to us, and this document is a testament to our commitment to safeguarding your personal data.

This Privacy Policy is designed to inform our donors, supporters, and all those who engage with us via our website americanwildhorse.org and all related websites (our “Sites”), and any other technologies, features, content, and services we offer (collectively, our “Services”), ensuring that we can continue our vital work with the utmost integrity and trust.

This Privacy Policy incorporates our Terms of Service. To keep things simple, any capitalized terms not otherwise defined in this Privacy Policy have the meanings given to them in our Terms of Service.

This Privacy Policy does not apply to third-party websites, products, or services, even if they may link to our website or if our site links to them. We recommend that you review the privacy practices of those third parties before accessing third party websites and sharing any personal data.

If you are a visually-impaired individual, an individual with another disability, or an individual seeking support in another language, you may access this Privacy Policy by emailing us at contact@americanwildhorse.org.

Linkable Table of Contents

This Privacy Policy is provided in a layered format. You can jump to a specific section by clicking on the section below.

  • Collecting Your Personal Data
  • Using Your Personal Data
  • Disclosing Your Personal Data
  • Cookies and Other Tracking Technologies
  • Data Security and Retention
  • Transfer of Your Personal Data
  • Your Privacy Choices
  • Notice for Nevada Residents
  • Notice for Colorado, Maryland, and Oregon Residents
  • Children’s Privacy
  • Links to Other Websites
  • Changes to This Privacy Policy
  • Contact Us

Collecting Your Personal Data

Types of Personal Data Collected

“Personal data” means that information identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identifiable individual.

Data You Provide Us

While using our Services, we may ask you to provide us with certain personal data that can be used to contact or identify you. Personal data may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City

Data We Collect Automatically

Usage Data is collected automatically when using the Services. Usage Data may include information such as your device's Internet Protocol address (IP address), browser type, browser version, the pages of our Sites that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

When you access the Sites by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers, and other diagnostic data.

We also use cookies and similar tracking technologies to track the activity on our Sites and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services. We also may collect information about your online activities on websites and connected devices over time and across third-party websites, devices, apps, and other online features and services. For more information about the cookies we use and your choices regarding cookies, please review Cookies and Other Tracking Technologies.

Data We Collect From Others

We may also collect personal data from the following entities or individuals:

  • Our service providers. We may collect personal data from our service providers, including communications and customer and technical support providers.
  • Third party marketing partners. We may also obtain lists of individuals who have shown an interest in topics related to AWHC from third-party sources. This helps us reach out to potential supporters who might be interested in our cause.
  • Analytics and advertising partners. We may collect personal data from our analytics and advertising partners and providers, including online advertising networks and analytics providers.
  • Social media and other content platforms. We may collect personal data from platforms such as Facebook, X, Instagram, YouTube, or Google if you interact with us on these platforms to use the Sites or Services.
  • Donor Management Platform. Our primary donor management platform is operated by Bonterra, and donor information is primarily stored within EveryAction, a product provided by Bonterra. For more information on how Bonterra handles personal data, please refer to their Privacy Policy.

Using Your Personal Data

We may use personal data for the following purposes:

  • To raise awareness and funds: Including to monitor the usage of our Services and to understand the effectiveness of our campaigns.
  • To contact you: To contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication regarding updates, advocacy actions, and informative communications related to our mission.
  • To provide you: With news, special offers, and general information about our campaigns, events, and initiatives unless you have opted not to receive such information.
  • To manage your preferences: To allow you to manage your subscription and privacy preferences through a self-service portal.
  • For targeted advertising: We use behavioral remarketing services to advertise on third-party websites to you after you have visited our Sites. We and our third-party vendors use cookies to inform, optimize, and serve ads based on your past visits to our Services. You can find out more about the cookies that we use to enable remarketing and how you can manage your preferences in Cookies and Other Tracking Technologies.
  • For other purposes: We may use your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns, and to evaluate and improve our Services, campaigns, and your experience.

Anonymized, Aggregated, and Deidentified Data

We may create anonymized, aggregated, or de-identified data forms of personal data to better understand the topics and content that you would be interested in receiving. This data is always non-identifiable when being processed but the outputs are used to enrich your profile in our donor management system. Our use of aggregated, anonymized, and de-identified data is not subject to this Privacy Policy.

Disclosing Your Personal Data

We may disclose your personal data in the following situations:

  • With service providers: We may share your personal data with Service Providers to monitor and analyze the use of our Service, to contact you, and to manage our donor information.
  • With affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent organization and any other subsidiaries, joint venture partners, or other organizations that we control or that are under common control with us.
  • With business partners: We may share your information with our business partners to offer you certain campaigns, services, or promotions.
  • With other users: When you share personal data or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed.
  • For legal compliance or harm prevention: Under certain circumstances, we may disclose your personal data if required to do so by law or in response to valid requests by public authorities. We may also disclose your personal data to (i) protect and defend our rights and property; (ii) prevent and investigate possible wrongdoing in connection with the Services; (iii) protect the safety of our customers and employees; or (iv) protect against legal liability.
  • Business transfers and transactions: If we are involved in a merger, acquisition, asset sale, or other corporate combination, your personal data may be transferred to the acquiring or surviving entity.
  • With your consent: We may disclose your personal data for any other purpose with your consent.

Cookies and Other Tracking Technologies

A cookie is a piece of data contained in a very small text file that is stored in your browser or elsewhere on your hard drive. Cookies allow AWHC to identify your device as you navigate through our Sites. We also use them to recognize return visitors to the Sites. This helps make navigating and interacting with the Sites more efficient, easy, and meaningful. AWHC uses both session and persistent cookies. Session cookies are cookies that disappear from your computer or browser when you turn off your computer. Persistent cookies stay on your computer even after you’ve turned it off.

You can turn off your web browser’s ability to accept cookies. For more information on how to do that, click here. Note that if you do that, certain parts of the Sites may not work for you.

Types of Cookies We Use

Strictly Necessary Cookies

Strictly necessary cookies make it possible for you to access our Sites, navigate within the Sites, and access information related to your account. Each time you log into the Sites, a cookie containing an encrypted, unique identifier that is tied to your account is placed on your browser. These cookies allow AWHC to uniquely identify you when you are logged into the Sites and to process your online transactions and requests.

Functionality Cookies

Functionality cookies allow the Sites to remember information you have entered or preferences you select and provide enhanced, more personal features. These cookies allow you to optimize your use of AWHC’s Sites after logging in. These cookies can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customize.

Performance Cookies

These cookies collect data about how visitors use the Sites. This includes data like which pages visitors go to the most. Third-party service providers that currently place performance cookies include:

  • Google Analytics
  • HotJar
  • EveryAction / Bonterra

Targeting or Advertising Cookies

AWHC may have third-party service providers track and analyze usage and volume statistical information from those who visit our Sites. AWHC sometimes uses cookies placed by its third-party service providers to track the performance of our advertisements. These cookies remember which browsers have visited the Sites.

Advertising Networks

  • Meta Ads (Facebook / Instagram)
  • Google Ads
  • LinkedIn Ads
  • Twitter/X Ads

Web Beacons

We use web beacons along with cookies to gather data about the use of the Sites and interaction with emails from AWHC.

IP Addresses

When you visit the Sites, or use our products and services, we collect your IP addresses to track and analyze information about the devices that are connecting to our systems and about where those devices are located.

Data Security and Retention

Retention of Your Personal Data

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy.

Security of Your Personal Data

The security of your personal data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure.

Security of Your Credit Card Information

We use secure server software (SSL) that is the industry standard for secure commerce transactions.

Transfer of Your Personal Data

If you provide us with your personal data when using the Services, please note that we are headquartered in the United States.

Your Privacy Choices

Marketing and Communications

You may opt out of receiving any, or all, of these communications from us.

Advertising

You may be able to opt out of receiving ads that are personalized ads served by our Service Providers.

"Do Not Track" Signals

AWHC does not currently commit to respond to Do Not Track signals.

Notice for Nevada Residents

We do not “sell” personal data as that term is defined under Nevada law.

Notice for Colorado, Maryland, and Oregon Residents

This Privacy Notice contains additional information for residents of Colorado, Maryland, and Oregon.

Your Privacy Rights

  • Right to Know and Access
  • Right to Delete
  • Right to Correct Inaccurate Personal Data
  • Right to Opt Out
  • Rights Concerning Sensitive Personal Data
  • Right to Non-Discrimination

How To Exercise Your Privacy Rights

  • By email: contact@americanwildhorse.org
  • By mail: American Wild Horse Conservation, P.O. Box 1733, Davis, CA 95617

How To Appeal Decisions About Your Rights

Procedures vary by state (Colorado, Maryland, Oregon).

Children’s Privacy

Our Services do not address anyone under the age of 13.

Links to Other Websites

Our Services may contain links to other websites that are not operated by us.

Changes to This Privacy Policy

Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, you can contact us:

  • By email: contact@americanwildhorse.org
  • By phone: 530-206-0140
  • By mail: American Wild Horse Conservation, P.O. Box 1733, Davis, CA 95617